MMI Increases Efficiency by Switching to ClickTime

Industry: Public Relations

MMI Public Relations

Customer Challenges:

  • Limited visibility into employee capacity and utilization
  • Lack of comprehensive reporting
  • Minimal reporting features available in their legacy time tracking system

ClickTime Benefits:

  • Improved staffing and resource allocation
  • Real-time employee capacity and utilization analytics
  • Robust time tracking and reporting platform

MMI is a full-service strategic communications firm to Fortune 500, middle-market and emerging-growth brands. Through their proprietary strategic planning framework, they build integrated communications campaigns designed to engage key stakeholders with their clients’ brands to advance their business growth and brand performance.

MMI switched from a legacy time tracking system to ClickTime in 2015, and in doing so, significantly improved its resource management and operational efficiency.

New Visibility into Projects and Clients

“ClickTime’s reporting features can be customized to showcase particular data that is important to benchmark and measure so that we can continue to optimize our client delivery services,” said MMI Chairman Robert Buhler. “Customized reports also provide our management team with a solid basis of data to aid us in our financial planning and decision making.”

Rob Buhler headshot

“The reports in ClickTime are easy to use and robust, and provide our management team with deeper insight into client demand for our range of communications services. This insight better equips us to allocate the appropriate talent according to their skills, versus solely their utilization capacity, which ensures our clients are receiving the proper level of skills and support to meet their needs.”

— Rob Buhler, MMI Chairman

MMI was looking to surface critical data around account planning, employee allocation, and improve the access team members had to key staffing and budgeting metrics.

“The deeper visibility we receive from ClickTime helps us better assess our hiring strategy to ensure we are properly balancing our staff capacity and work volume,” said Buhler.

Operational Excellence

“With Clicktime we instantly know how many hours we have available versus how many we have allocated to any particular client assignment,” said Buhler. “We’ve been able to allocate employee time much more effectively to ensure we are delivering quality services to our clients within budget.”

Like many agencies, MMI typically works primarily on a monthly retainer model. They turned to ClickTime to provide real-time insights into their operational performance, particularly employee utilization, services allocation, and capacity.

“ClickTime gives us the information we need to be agile and make meaningful improvements to how we operate. It raises red flags that allow us to properly manage against budgets. With our old time tracking solution, we lacked the data we needed to properly manage our bottom line,” said Buhler.

Easy to Use

“ClickTime’s Resource Planning is enterprise-level software built for small- and medium-sized agencies,” said Buhler. “The reports in ClickTime are simultaneously easy to use and robust.”

MMI was up and running with ClickTime almost immediately. The agency’s entire team was able to enter time and understand reporting and data integration with only minimal assistance from ClickTime’s support team.

“We love ClickTime.” said Buhler. “It’s really easy to use for our entire team.”

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