Top UK Tech PR Agency Wildfire Exceeds Customer Expectations with ClickTime

As one of the top UK tech PR agencies, there’s never a dull moment at Wildfire. The team is known for their commercial savvy, exceptional work, and personalised service to its clients, many of whom have been working with Wildfire for more than a decade.

Using ClickTime’s resource planning and time tracking software, Wildfire is able to more effectively manage its team and projects, and better serve its customers.

Exceeding Client Expectations with Resource Planning

Running local and global campaigns for the likes of Samsung, Synopsys, TSMC, and dozens of technology companies small and large, requires near-perfect planning and execution. When Wildfire creates a plan for its customers, it’s critical that the team is able to deliver on agreed goals. With Resource Planning, the Wildfire team is able to track progress and ensure that employee time is being properly utilised and efficiently managed.

“When we started using Resource Planning, it was immediately obvious that the tool could do what we had always wanted,” said Wildfire Director David Marsden. “We can quickly run a live analysis of account teams and identify opportunities for improvements. ClickTime allows us to make smarter decisions, and to identify and resolve problems quickly and efficiently.

“ClickTime is invaluable. By improving how well we understand and manage our resources, we can run a more efficient business for the benefit of both clients and staff.”

— David Marsden, Director

Improving Client Communications

Wildfire has been very successful in developing long-term relationships with its clients, many of whom have worked with their team for more than 10 years. A key component of this success is having open, honest, and transparent conversations with clients.

“The data from ClickTime enables us to have more effectively conversations with clients and better plan for the future,” said Marsden. “In addition to showing clear ROI from our programmes — whether it’s coverage, improvements in SEO, sales leads, or downloads of content — we can ensure all our clients are getting the attention they deserve. We’ve have proof points based on real data that help us to be transparent with clients and enable us to have well-informed discussions about where improvements can be made.”

Better Managing Teams and Projects

Before using time tracking software, Wildfire managed its teams and projects using Excel spreadsheets, which were cumbersome, static, and difficult to maintain. The raw data also required a lot of manual processing to give us any useful insights – that means it was never truly live. With ClickTime, Wildfire is able to monitor employee utilisation and availability in real time, and make confident, proactive decisions around staffing and planning for the agency’s business development opportunities.

“Our entire team can see how many clients they are working on, how far along they’ve progressed, and where they are in regard to the budget. It allows us to be more agile and make smarter decisions as to how we allocate resources,” said Marsden. "ClickTime is invaluable. By improving how well we understand and manage our resources, we can run a more efficient business for the benefit of both clients and staff.”