Renowned brand and digital agency
manages productivity with ClickTime

Industry: Branding and Digital Strategy

Salt Branding

Customer Challenges:

  • Lack of insight into which teams were under or over staffed
  • Needed simple system for time tracking and improving utilization
  • Limited visibility into the project profitability

ClickTime Benefits:

  • Immediate visibility into business performance
  • Improved customer communication and SOW negotiation
  • More productive, agile teams
  • Easy expensing tools for the entire company

Salt Branding is a San Francisco-based brand and digital strategy agency that works with global 1000 companies and disruptive startups to create best-in-class brand identities and digital experiences. Salt delivers strategic guidance and visually stunning brands, covering everything from company positioning to company voice to content.

With ClickTime, Salt is able to easily and accurately track employee time and work more effectively on projects large and small.

Project Visibility

Salt uses ClickTime to better manage budgets, improve communication with clients, and ensure the long-term success of projects. Before ClickTime, there was no easy way to see if projects were on budget and proposals were accurate.

"ClickTime allows me to see exactly how well we're performing against project plan," said Eve Luppert, Vice President of HR and Operations at Salt. "It's a powerful tool that allows our entire management team to better understand the status of any project."

Eve Luppert headshot

“ClickTime has changed how we monitor our business. It has helped us track productivity and better plan to deliver for our clients.”

— Eve Luppert, Vice President of HR and Operations

Improved Customer Communication

Building brands is no easy business, and it can be difficult to ensure that projects stay on budget. That's where ClickTime comes in. Real-time reports empower Salt with the ability to engage in proactive customer conversations around project budgets and timelines.

"No matter how carefully we budget, projects rarely go exactly as planned. The real time reporting and dashboard from ClickTime helps us understand where we really are on a project," said Luppert. "If the projected amount of time on a phase is off, we can quickly discover why and make the proper adjustments."

Smarter Staffing

With accurate, real-time data on project staffing, Salt has become more productive and better able to accurately manage their project brand business.

"It's not just about building the right team," said Lupport. "ClickTime allows us to be more agile and responsive to client needs, changes to the budget, or even make decisions on whether we need to hire more full-time or contract employees."

When the Salt team needs a more comprehensive understanding of project or employee capacity — or needs to analyze historical data — they're able to run one of ClickTime's in-depth staffing or utilization reports that empower the team and improve the bottom line.

Expenses Made Simple

Through ClickTime's mobile expense app, Salt is able to manage and track company expenses with ease. Employees simply upload photos of their receipts, which are labeled, verified, and securely stored in ClickTime.

"ClickTime has changed how we monitor our business," said Luppert. "It has helped us track productivity and better plan to deliver for our clients."

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